The We Company: building the brand
Most people have heard of WeWork but WeLive and WeGrow are the latest branches of the We company. Squint were approached to make a ‘walk on’ film for co-founder Adam Neeuman to use at his many talks across the summer across it’s 3 main business arms. The aim was to introduce the We philosophy: We are Better together. It also served to hype up the crowd for Adam’s signature high energy talks. Our film mixed live action footage with stylised animation to express the transformations from a world before We, to a We world. The film centres on three characters representing Work, Live and Grow showing their daily routine in a live action sequence, before we transform their environments.
In this animated ‘We world’ , the walls flip down like flat pack furniture, opening up to more collaborative forms of behaviour. The sequence poses the question: how could a different approach to our urban existence unlock our collaborative potential? The production process was complex and fast paced. Our animation team designed, rigged and animated characters and spaces in a very short space of time. Meanwhile, our production team conducted a Drone shoot over Manhattan and Brooklyn.