Unveiling a new urban laboratory
To launch Toyota’s new ‘city of the future’ we created a 360 immersive exhibition and animated film which were unveiled at the Consumer Electronics Show in Las Vegas in January 2020. Our aim was to set a new benchmark for architectural communications by blending digital animation with traditional presentation techniques in a unique way.
The film was played during Toyota CEO Akio Toyoda’s announcement and used as part of a carefully choreographed presentation by Bjarke Ingels. At the heart of the design concept is how we experience the city, from how we interact with each other in our homes to new mobilities and sustainability
To bring this to life we needed to create a more immersive way for viewers to experience an architectural vision, so the film was made to be an eye-level tour with Bjarke Ingels transplanted into the digital proposal as a physical tour guide. As Bjarke explains his design philosophy the woven city is revealed around him.
The Woven city is a fully connected ecosystem powered by hydrogen fuel cells to be built at the base of Mt. Fuji in Japan. This “living laboratory” will include full time residents and researchers who will test and develop technologies such as autonomy, robotics, personal mobility and smart homes, in a real-world environment.