Unveiling a new urban laboratory
To launch Toyota’s new ‘city of the future’ we created a 360 immersive exhibition and animated film which launched at the Consumer Electronics Show in Las Vegas. The film, which played during Toyota CEO Akio Toyoda’s announcement, was also used as part of a carefully choreographed presentation by Founder and Creative Partner of BIG, Bjarke Ingels.
The film set a new benchmark for architectural communications by blending digital animation with traditional presentation techniques. To create a more immersive way for viewers to experience an architectural vision we designed the film to be experienced as an eye-level tour with Bjarke Ingels. The audience is transplanted into the digital proposal, with Bjarke as a physical tour guide, as he explains his design philosophy for the Woven City is revealed around him.
At Toyota’s exhibit booth, we created a 360 film to further communicate aspects of the Woven City for CES attendees. The film was played on a large circular screen that transported audiences through a 360 digital prototype of the city. It was one of the largest films we’ve worked on, at 9000px wide, and was formatted with surround sound to create a completely immersive experience.
The Woven city is a fully connected ecosystem powered by hydrogen fuel cells to be built at the base of Mt. Fuji in Japan. This “living laboratory” will include full-time residents and researchers who will test and develop technologies such as autonomy, robotics, personal mobility and smart homes, in a real-world environment.