Building wellness and sustainability
Tilal Al Ghaf is an ambitious new neighbourhood in Dubai.We were asked to produce a film - to be shown in all VOX cinemas across the Middle East - and images to be printed across billboards in the city. Our client, (Majid Al Futtaim) wanted to emphasise their values of wellness, sustainability, place making, trust, longevity and commitment to holistic communities.
We produced a 4k film that mixed live-action footage with realistic CGI and live-recorded musicians. We introduced a dynamic split-screen technique that simultaneously conveys a human level of detail alongside wide architectural shots. Vignettes of different families contrast intimate moments with large scale spaces.