This is Brentford
In summer 2019, Ballymore launched a campaign for the Brentford Project, a new mixed use development in West London. Squint/Opera has created a series of marketing films for use across a range of channels, and a large projection table for the Ballymore experience centre.
The goal of the project was to introduce the community and surrounding areas to the new Brentford, and demonstrate the attention that was being given to boosting the town’s status as a creative hub whilst protecting its rich artisanal culture and strong local community.
Through local footage, historical photos, motion graphics and interviews with community members, we created three films to tell the story of past, present and future Brentford. A local poet was commissioned to write a poem about Brentford which was used as a voiceover in the film. We also created shorter films to be used as part of Ballymore’s marketing efforts: initially to launch their summer series of events, and subsequently for for online, digital billboards and social media.
As part of the Brentford Project, Ballymore have created an Experience centre complete with cafe, children’s play area and exhibition/events space. Using aspects of the film and graphical overlay, we created a projection map of the Brentford development to be overlayed on a physical model in the experience centre. We created an interactive Web App to control the projection and film which also played on a large screen in the experience centre.