A story with Bjarke
The Spiral is a radical and spectacular new office tower in Manhattan, designed by BIG architects. The tower is located in the new high-rise district of Hudson Yards, an area with many opportunities and a lot of competition. Our client, Tishman Speyer, wanted to leverage the kudos of their high-profile architect and the unique characteristics of their building, such as the continuous atrium that spirals through the building from the ground floor to the roof.
strategy
Brand Strategyexperience
Installationcontent
BrandingFilmproduct
AR & VR
The film employs a documentary-style approach to storytelling. It begins with the architect in his hometown of Copenhagen and follows him to New York where we explore the tower's influences, how it will fit with New York City and, finally, how it will work inside. The film starts off by looking at the ideas behind building and ends by revealing its design in detailed CGI, with Bjarke signing off from the top of his as yet unbuilt creation.
