Not only an icon
Wembley Park has played host to historic events - from the 1948 Olympic Games, to the 1966 World Cup - earning its place in the heart of the national psyche. The surrounding area, however, has not always been as celebrated as its beloved stadium. Since 2002 Quintain has been responsible for an ambitious regeneration project to create a series of new neighbourhoods around Wembley Park, transforming it from a down-at-heel industrial zone into a thriving new community.
Quintain approached us to design the branding for their latest neighbourhood. Our challenge was how to present a place so synonymous with huge sporting events as a great option to live and raise a family.
We named the development ‘North West Village’ (abbreviating to NWV) to emphasise the strength of community. Portraying the surrounding area as a playground of entertainment helped to position the project as the heart of a dynamic new district. We created the brand identity, digital and print ads, brochures, a sales suite and a film. With a consistent tone of voice and striking visual appearance, the package worked together to generate significant interest in the scheme and helped to sell all the apartments off plan.