Share your Poop
The World has a shit problem. Did you know that more than 2.3 billion people lack access to a toilet? As part of World Toilet Day, which took place on 19th November 2015, together with co:collective we created a film to help Water Aid raise awareness of this issue by encouraging people to make donations through their new app.
This playful approach to a problem that in reality is very serious was effective in translating the message and ensuring a wide audience take notice. Bold colours, humour and well placed word-play all added to the success of this endeavour, making it a worthwhile and important project for Squint/Opera to commit to.