Building the future of roads
Cavnue, founded by Sidewalk Infrastructure Partners (SIP), is revolutionising road infrastructure to realise the full potential of connected and autonomous vehicles in the future of mobility. We worked alongside SIP, Cavnue and sound designers Coda to Coda to create an animated film to communicate the company’s mission and to help launch their brand.
Cavnue’s mission is to build the world’s most advanced roads. They’re working to make roads safer, less congested, shared, and sustainable. Cavnue was selected by the Michigan Department of Transportation to develop a first-of-its-kind connected corridor in southeast Michigan connecting downtown Detroit and Ann Arbor. In the film, we focused on communicating the seamless design of Cavnue and the ways in which this project will benefit the surrounding communities. Particular focus is paid to the improved access to affordable and high-quality public transit and a more efficient way to transport goods.
We used animation to explore the possibilities of the infrastructure and how Cavnue will shape the future of mobility. We created scenarios which give a clearer understanding of some of the opportunities Cavnue will present when connecting our cities. Working with designers as our principal contact helped to ground the film in a human orientated way; this process was about taking something highly technical, and conveying it in its most simple form. The film showcases the experience of using a Cavnue lane while touching on the technical details in an easy to understand manner. In doing so, the film reaches a wider audience, beyond industry professionals and stakeholders.