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A slice of time reinvented

The Boiler House sits on the historical site of the Gramophone Company, which later became His Majesty’s Voice and finally the EMI record plant, where ground-breaking records by The Beatles and Pink Floyd were pressed. It was the heart of the site, providing heat and power for all the surrounding buildings.

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Brand Strategy
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We were asked by HUB to create an identity for The Boiler House in its new incarnation as a collection of studios, apartments and homes. The brand would play out across print, outdoor advertising, and digital.

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We wanted to pay homage to the building’s engineering roots - while communicating that it had been transformed into a sustainable, green, and low-carbon-footprint place to live. We devised the strapline ‘How Living Works’ and teamed this with a stand out isometric editorial illustration and dynamic logo, inspired by the shape of the building.

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