A slice of time reinvented
The Boiler House sits on the historical site of the Gramophone Company, which later became His Majesty’s Voice and finally the EMI record plant, where ground-breaking records by The Beatles and Pink Floyd were pressed. It was the heart of the site, providing heat and power for all the surrounding buildings.
We were asked by HUB to create an identity for The Boiler House in its new incarnation as a collection of studios, apartments and homes. The brand would play out across print, outdoor advertising, and digital.
We wanted to pay homage to the building’s engineering roots - while communicating that it had been transformed into a sustainable, green, and low-carbon-footprint place to live. We devised the strapline ‘How Living Works’ and teamed this with a stand out isometric editorial illustration and dynamic logo, inspired by the shape of the building.