Promoting Saadiyat Public Beaches

We created an advert to promote Saadiyat Island Public Beach and encourage local residents and international tourists to visit the shoreline attraction.

The concept was based on the notion of an office worker daydreaming about the beach and then suddenly snapping back to reality at a very inconvenient moment.

We contrasted shots of a family playing amongst idyllic sand and sea with the harsh grey reality of the office environment and used motion graphics to explain the location of the beach facilities.


1-5 Vyner Street

London, E2 9DG

United Kingdom

T: +44 20 7978 7788

E: London Studio


Royal House

Parabola Road


GL50 3AH

T: +44 1242 515320

E: Cheltenham Studio


11, 46-50 Regent Street

Richmond 3121

Vic, Australia

T: +61 3 8560 1601

E: Melbourne Studio

New York

​86 Forsyth Street

New York, 10002


T: +1 347 525 1951

E: New York Studio


Office 1105

Marina Plaza Building 

P.O.Box: 26917

Dubai, UAE

T: +971 43 392 755

T: +971 56 282 0770

E: Middle East Studio