EQ Tower

Sell-out tower for Melbourne CBD

Standing as a gleaming catalyst for regeneration, Melbourne’s residential Eq Tower achieved more than 90 per cent sales within the first few weeks of its launch. Our film to market the 65-storey, 600-apartment skyscraper took its inspiration from the design of the building. It features parametric lines flying through the city’s central business district (CBD) and then settling at the site before turning skyward to form the crystalline, hourglass-shaped structure which concludes in a diamond-shaped top. Designed by Elenberg Fraser this was ICD Property’s first project in the CBD.


1-5 Vyner Street

London, E2 9DG

United Kingdom

T: +44 20 7978 7788

E: London Studio


Royal House

Parabola Road


GL50 3AH

T: +44 1242 515320

E: Cheltenham Studio


11, 46-50 Regent Street

Richmond 3121

Vic, Australia

T: +61 3 8560 1601

E: Melbourne Studio

New York

​86 Forsyth Street

New York, 10002


T: +1 347 525 1951

E: New York Studio


Office 1105

Marina Plaza Building 

P.O.Box: 26917

Dubai, UAE

T: +971 43 392 755

T: +971 56 282 0770

E: Middle East Studio