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Boiler House

Brand and marketing campaign for hot London property

This branding project was for London property developer HUB, to launch 'The Boiler House', a new residential building within the Old Vinyl Factory regeneration in Hayes, West London, designed by Studio Egret West. As the former EMI headquarters, the building manufactured records for thousands of artists including the Beatles, and put Hayes on the map. The Boiler House offers a fundamental re-think of the residential block; a new set of blueprints for the modern age.

Our brand statement, 'How Living Works', cements HUB’s philosophy of challenging convention, whilst appealing to the target demographic’s desire for authenticity. To serve this purpose we created the ‘machine graphic’, an illustration that reimagines the past industrial use of The Boiler House as a playful 21st century living environment. For the launch of the development we designed marketing collateral including the hoarding, brochures, posters, website, newspaper and magazine adverts, print and electronic event invitations, and a selection of photo-real computer-generated 3d images.



London

1-5 Vyner Street

London, E2 9DG

United Kingdom

T: +44 20 7978 7788

E: London Studio

Cheltenham

Royal House

Parabola Road

Cheltenham

GL50 3AH

T: +44 1242 515320

E: Cheltenham Studio

New York

​86 Forsyth Street

New York, 10002

USA

T: +1 347 525 1951

E: New York Studio

Dubai

Office 1105

Marina Plaza Building 

P.O.Box: 26917

Dubai, UAE

T: +971 43 392 755

T: +971 56 282 0770

E: Middle East Studio