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2012 Olympic Stadium

Launching a major new stadium in London

Throughout the five-year run-up to London 2012 we worked with the architect of the Olympic Stadium, Populous, producing films and imagery describing the project. Our playful film launched the design to the public and was used by all major broadcasters (BBC, SKY, CNN) as the main accompanying animation for Olympic news segments. Other imagery and films were used for press, as marketing collateral and for design reviews.



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